Eraman Opens NEW Flagship Stores. Introduces Dior, Lancôme and Swarovski at KLIA and Estée Lauder at KKIA
Selangor, Malaysia, 7 January 2020 – ERAMAN the leading airport duty free and travel retailer in Malaysia is proud to announce the opening of its spanking new stores, Dior, Lancôme and Swarovski at Kuala Lumpur International Airport (KLIA) and Estée Lauder at Kota Kinabalu International Airport (KKIA), marking the continuation of the overall airport commercial reset strategy plan and execution rollout which was initiated by the parent company’s Commercial Reset Strategy. The stores, which opened its door starting 19 December 2019 is said to be the first of its kind in KLIA. ERAMAN has also successfully opened the fifth dedicated Estée Lauder store in KKIA on 23 December 2019.
General Manager, Zulhikam Ahmad says, “We are excited to unveil our first Dior and Lancôme free-standing store and second for Swarovski at KLIA with a total of 2,438 square feet (Dior: 947 square feet), (Lancôme: 818 square feet), (Swarovski: 673 Square feet). This is a significant initiative to position us as the preferred airport duty free and travel retail partner in Asia Pacific specifically Malaysia. The overall project which started this year has started to make an impact to the retail landscape at KLIA Departure Hall, Level 5”.
“We are truly delighted to be working with renowned brands such as Dior (LVMH Malaysia), Lancôme (L’oreal Malaysia Sdn Bhd) and Swarovski, in bringing the latest concept store to travellers. The store concept is designed to enhance consumers experience; inviting them to experiment the brand and allowing them to explore the various products offered in one space” Zulhikam added.
The ERAMAN and Estée Lauder A.G Lachen partnership has brought in another renowned brand Estée Lauder as part of ERAMAN’s extended offerings in KKIA. Estée Lauder is the fifth dedicated free-standing store introduced by ERAMAN with a total 205 square feet in size. (ERAMAN welcomed Jo Malone, La Mer, M.A.C and Tom Ford in KKIA in August 2018).
“With the introduction of this premium brand in KKIA, I’m confident that this iconic brand will appeal to all travellers. In fact, the brand is highly popular with the Chinese tourists who are ERAMAN’s second largest nationality to shop our stores”.
The Perfumes and Cosmetics category is one of ERAMAN main category with a commendable growth in 2019. At the third quarter of the 2019, the beauty category (Perfumes & Cosmetics) contributed a significant growth of 18% of total ERAMAN sales.