Selangor, Malaysia, 10 May 2019 - AirAsia’s e-marketplace OURSHOP today announced a ground-breaking partnership with ERAMAN that allows travellers to pick-up pre-booked products purchased on OURSHOP at ERAMAN’s dedicated pick-up point located in klia2.

ERAMAN will benefit from AirAsia’s vast marketing machine of multiple consumer touchpoints all along the travel journey – including online booking, social media, check-in, boarding gates, onboard Wi-Fi and marketing initiatives – while ERAMAN will also have the added benefit of access to passenger trends and travellers departing and arrival destinations, enabling more precise marketing and selection of products.

Travellers can also earn and redeem AirAsia BIG Points each time they shop on OURSHOP.com, which can be used to redeem free flights on airasia.com or pay for their OURSHOP purchases. The more miles travelled or items bought, the more points earned by travellers, creating a cycle of value. Aside from enjoying the convenience of buying from their device, travellers can enjoy the peace of mind that they are purchasing from an official retailer or brand directly, thus removing any doubt of product authenticity that has plagued e-commerce traditionally.

“OURSHOP is a partner of the entire air travel ecosystem including airports, retailers, as well as the airlines and we look forward to building more relationships. What used to be a 20-minute shopping experience as travellers rush to their boarding gates is now 365 days of shopping indulgence, said Hassan Choudhury, General Manager of OURSHOP.

“We are delighted that such a well renowned and leading travel retailer like ERAMAN has decided to partner with OURSHOP. I want to thank ERAMAN’S forward-thinking management team for the opportunity to explore this unique online shopping experience for travellers. We look forward to sharing incredible success together,” added Choudhury.

Zulhikam Ahmad, General Manager of ERAMAN said, “We are very thrilled and excited that this trinity collaboration between OURSHOP, ERAMAN and Malaysia Airports is coming together.  We are collaborating with key partners like OURSHOP and Malaysia Airports as part of our brand relaunch mission; for our guests to experience greater excitement. As e-commerce has fast becoming significant in the travel retail and duty free market space, ERAMAN is embarking on this journey to ensure we too do not miss out on providing this facility and convenience to keep up with the trends”.

Malaysia Airports senior general manager of commercial services Mohammad Nazli Abdul Aziz said, “This partnership between the nation’s key players in the travel retail industry will foreseeably elevate the shopping experience for all travellers passing through our doors. This is just a taste of the many exciting activities and initiatives we have lined up as part of Malaysia Airports’ Commercial Reset Strategy. We want to emulate the feeling of excitement and joy to our guests when they are at the airport; and in doing so, we hope to change the traditional perceptions of viewing the airport as a mere hub for connectivity, but also as a place to enjoy the vast retail offerings available – both at our airports and now digitally.”