16th June 2017
RM1,000,000 Worth of Prizes Up For Grabs with ERAMAN SHOPPING EXTRAVAGANZA
The largest travel retail and duty free brand in Malaysia launches year-long ERAMAN Shopping Extravaganza with bigger and better prizes

Sepang, 16 June 2017 – Fans and patrons of ERAMAN, the largest travel retail and duty free brand of Malaysia Airports (Niaga) Sdn Bhd, will be pleased to know that they have an exciting chance to drive home not one, but three luxury cars as part of the year-long ERAMAN Shopping Extravaganza 2017, BUY & WIN Campaign.

Offering prizes totalling RM1,000,000, the ERAMAN Shopping Extravaganza kicked off with a bang today at KLIA in an event officiated by YBhg. Datuk Seri Michael Yam Kong Choy, Chairman of Malaysia Airports (Niaga) Sdn Bhd.

“This year ERAMAN is focused on creating even more exciting promotions, rewarding our guests and developing strategic collaborations with partners and brand principals. The launch of the ERAMAN Shopping Extravaganza today is to reinforce the value that we offer to shoppers. Together with Malaysia Airports, Eraman will be offering bigger and better prizes. I am pleased to announce that Eraman will be giving away prizes worth RM1,000,000 in total throughout the duration of the campaign,” added YBhg. Datuk Seri Michael Yam.

The ERAMAN Shopping Extravaganza campaign aims to boost awareness of the location of Eraman outlets, increase brand awareness and effectively tap into the number of travellers patronising the airports. This year-long event is projected to contribute the up sell of 10%.

“ERAMAN is excited to reward all our guests with exclusive and premium prizes, which echo our standing as the largest travel retail and duty free operator in the country. As travel continues to rise, especially in Asia, we are aware of vast untapped opportunities for the growth of travel retail, especially in this region. We are filled with renewed zest and vigour this year, and determined to take the industry to its next level of growth,” said YBhg. Datuk Seri Michael Yam in his speech.

According to YBhg. Datuk Seri Michael Yam “We owe much of our success to our guests. This ERAMAN Shopping Extravaganza is a gesture of appreciation to our guests as well as our partners who have helped us to continue to grow our presence in leading airports in Malaysia and regionally. This has been proven when more than 300,000 entries were received for the three phases of the Eraman Shopping Extravaganza that was launched last year, contributing a double digit growth for ERAMAN.

The number of entries for the final contest increased by 23% compared to the previous contest where 112,000 entries were received. The majority of customers who participated in the three contests were from Malaysia followed by China, India and Indonesia. We are proud to say that this campaign has succeeded.”

The cycle of ERAMAN Shopping Extravaganza, BUY & WIN campaign will be:

  • Cycle one: from 15th June until 14th August 2017
  • Cycle two: from 1st November until 31st December 2017
  • Cycle three: from 1st April until 31st May 2018


“To take part in this campaign, all shoppers need to do is to spend a minimum of RM350 at any of Eraman’s participating outlets nationwide and shoppers stand to win exclusive prizes such as ASEAN holiday packages, designer handbags, Petron fuel in Petron Miles points and shopping vouchers as well as special grand prizes comprising three brand new cars of a BMW 318i series,” said YBhg. Datuk Seri Michael Yam.

“Diageo as the campaign’s platinum sponsor will offer up to 20% off exclusively on select brands including the world’s number one blended Scotch whisky Johnnie Walker*, Singleton, Cîroc and Tanqueray. Additionally, shoppers stand a chance to walk away with a trip to Scotland for 2 person worth RM15,000 when they purchase any of the participating brands. Travellers are also invited to sample and learn more about these amazing brands at designated Eraman Duty Free stores during the campaign period,” said Mr. Tushar Khandewal – General Manager, South East Asia Key Accounts.

“Petron is excited to collaborate with the premium airport retailer in Malaysia, Eraman in this exciting campaign. We have always ensured our customers get the best experience and satisfying rewards through the Petron Miles card. As a brand that believes in giving a unique, innovative and personalised customer service experience, the partnership with Eraman offers Petron customers and shoppers even better benefits and the finest shopping experience at Eraman duty free and retail outlets throughout Malaysia airports. During the campaign period until 31 May 2018, a special offer for our customers to apply for the Eraman Privilege Card (“EPC”) just by displaying the Petron Miles card. The EPC will entitle the cardholder to a ten percent (10%) off from purchases at Eraman outlets. The partnership integrates well with our present collaboration with Malaysia Airlines Enrich Miles Card and Air Asia BIG Loyalty Card Programs to bring memorable travel experience and rewarding memories for our customers. We will continue to collaborate with strategic partners to enhance our Petron Miles benefits and privileges to include more satisfying experience,” said Puan Faridah Ali, Head of Retail Business Petron Malaysia.

Datuk Seri Michael Yam had also added, “this ERAMAN Shopping Extravaganza BUY & WIN campaign is also part of our small gesture of appreciation to Malaysia Airports as the parent company who is now celebrating its 25th Anniversary of serving the nation and continue to strive to create better experience for travellers by providing a joyful shopping experience. Eraman as a subsidiary company is proud to also be part of this milestone. Customers who spend in ERAMAN are also in line to win the prestigious Lamborghini car and other exciting prizes as part of the Malaysia Airports’ 25th Anniversary campaign”.

The ERAMAN Shopping Extravaganza campaign is held at all ERAMAN participating outlets, except Express at KLIA and klia2 and all food and beverage outlets including Food Garden, Marrybrown, Gloria Jean’s Coffees, Pastamania, Bibik Heritage and Apron Bites...




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